IMI - Insurance Marketing Initiatives Ltd
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Marketing
Our programmes have complete flexibility and are packaged to your requirements, whether it be a national campaign or other distribution / sales channels.

Marketing today is complicated. With multiple media channels and targets, it makes it hard to know how to get the best results. Not only can we help you increase interaction and results, we will then be able to tell you what isn’t working for you, thus improving on future campaigns and returns.

We recently worked with a major healthcare insurer, reviewing a product that was not meeting the sales levels expected after three years, despite it being a unique product to the insurance market. After identifying that the existing sales channels were already heavily saturated areas in terms of products offered to the customer, we designed a new marketing strategy targeting new sales channels and a different customer sector who saw the need for the product as part of their insurance arrangements.



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Registered office : Unit 10 Drill Hall Business Centre, Leeds Road, Ilkley, West Yorkshire, LS29 8EZ
Registered in England No. 04618960